7 Years Serving Small Businesses

It’s been 7 years.

7 years since leaving behind the start to a great career as a Financial Advisor, working with my best friend (my dad).

7 years since Jessica said, “if you want to try it, I support you.”

7 years since William asked us to help brand South of the Line.

And what an incredible 7 years. Wow.

Yes, 7 is kind of a weird anniversary to celebrate. But we haven’t written an anniversary post since year 1, so I figured what the heck.

Also, what a great year it was! We rebranded (of course staying true to our pup mascot, Doctor) and built out a new website. Big thanks to Jeff Heaton who stayed quite patient with us while Jessica and I went back and forth over the tiniest details.

We’ve also built some game changing websites like the new Jordan Elizabeth Harris Foundation site, helped launch/are actively helping to launch three new businesses (The Travel Savant, Thames Bridge Financial and STL Snack Solutions) and continued running countless digital campaigns. Don’t forget, we started our email newsletter and restarted our social media!

On a more sentimental note, I’m honored every day to still have small businesses and nonprofits ask for our help. Nothing makes me prouder than the knowledge that, in the last 7 years, over 60% of our clients signed on for multiple contracts. What better example of our shared success and your trust could there be?

It’s been a blast getting to work with great people and drive bottom lines to the dadgum moon.

As always, I’m incredibly thankful to our clients for their partnerships, I’m thankful for people like Lauren Carter, Jeff Heaton, Tracy Sprinkle and Sydney Katona who help us elevate our work on a daily basis. White Hound wouldn’t be anywhere without my wife and our Creative Director, Jessica. The same can be said about my mom and our incredible families who give us support, feedback and the occasional kick in the butt. And of course, we owe more than we can say to our friends who chat us up to everyone they know.

Last but most important, I feel incredibly grateful that this is the path God put before me. It’s a true blessing to run a business and I don’t receive it lightly.

Here’s to a lifetime more of great advertising and even better partnerships!


Always in debt to all of you,

Eric Shulman
CoFounder and Director of Strategy

P.S. A big time shout out to those clients who have been with us for 5+ years. Y’all are special:

  • Center for Transforming Lives

  • Ellen Williamson Law

  • JJ Supply

  • The Jordan Elizabeth Harris Foundation

  • McCormick Law Firm

  • Peter Burnham

  • The Shulman Group of Oppenheimer

At White Hound Co, we help businesses grow, particularly those who consider themselves the “little guy.” We make your budget work for you, whether it’s branding or strategy that you need. After all, we’re here to help.

Curious about what that looks like? Let’s talk!

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