HOWLING AT THE MOON
The Howl offers a glimpse into our passions and expertise. It’s our hope this blog gives you a better sense of how the collective brain here at White Hound works - and maybe even sparks some ideas of your own.
If an article or podcast catches your attention or leaves you with a question, drop us a line - we’d love to hear from you!
Our Own Website Is Costing Us Business.
When your website and messaging get feedback, what’s the best way to handle it?
White Hound’s cofounder Eric Shulman walks small businesses through how to approach criticism and shape your strategy for your ideal audience.
The Worst Golfer in Dallas Just Taught Us Something
Kingfisher’s “Worst Golfer in Dallas” campaign reminds us the best approach to small business marketing.
How Malbon Won the Masters
Through a masterful activation, event marketing and staying true to their brand, Malbon Golf won the 2026 Masters.
The Rocking Chair is Empty: Cracker Barrel’s Branding Misstep
What can small businesses learn from Cracker Barrel’s branding mistake?
7 Years Serving Small Businesses
7 years of White Hound helping small businesses and nonprofits grow through great advertising.
Big Agency Expertise. Small Business Pricing.
What does “big agency expertise, small business pricing” really mean?
You’re Missing Out on Millions: an e-newsletter case study
Untouched leads. Massive ROI. An email newsletter case study.
A Revolutionary Billboard - But We’re Still on the Sidelines.
Out of Home advertising is changing. Should we jump on the trend?
